VERA
In Our Backyards
The geography of mass incarceration has shifted dramatically. Small counties across the country now account for more than half of America's jail population. This untold story calls for ending mass incarceration where it begins–in all our backyards.
Reimagine Prison
Launched as part of Prison Visiting Week for Vera’s Reimagining Prison initiative, this explainer video focuses on alternative approaches to incarceration in use by countries such as Germany. Comparatively, “tough on crime” practices in the U.S. have been ineffective. We spend $80 billion on incarceration per year, yet more than half the people who leave prison return within five years. There has to be a better way. It's time to #ReimaginePrison.
Client: Vera Institute of JusticeCreative Director: Emily CollinsCreative Producer: Jess PetersonAnimation Director: Catherine MehringerAnimators: Catherine Mehringer, Emily Collins, Marisha FalkovichCreatively Produced by Mighty Oak